福彩3d天机图今天的

“FEINUOCHUN” ZUOYEZIDEZHUANJIA

广告片/TVC/食品生鲜 |  00:46 |  2018-05-30 00:00

4895

JUZHAO

共3张

【FEINUOCHUN-YEZHICHANPINSHIPIN】

 Client/KEHU:ZHEJIANGYOUNUOSHIPINGUFENYOUXIANGONGSI

Planner/CEHUA:SHUIDEZHENJUN-ZHOUCHENGHUAN

Director/导演:玉面-高文艳

KEHUSHILIJIBEIJINGJIESHAO:

       ZHEJIANGYOUNUOSHIPINGUFENYOUXIANGONGSIYU2015NIAN04YUE29RIZAIJIAXINGSHICHENGLI,SHIYIJIAZHUANZHUYEZICHANYELIANDEZHENGHEYOUHUA、YIYEZIZHONGZHI、PIFA、SHENJIAGONGWEIYITIDEZONGHEXINGJITUANGONGSI,QIXIAYONGYOUZHUCESHANGBIAO“FEINUO”、“FEINUOCHUN”、“YEZHIHANTIAN”DENGPINPAI。

优诺食品在海南岛设置了基地,拥有3000余亩的椰林,从椰树育苗到果实收获,坚持用心培育树种、用心制作产品,而且若干年来,都坚持不用防腐剂,致力于把原生态的椰子产品奉献给广大食客。优诺的产品——菲诺椰子冻、菲诺纯椰汁,深受广大吃货的青睐。
TIM截图202.png

传播实施背景:菲诺纯椰汁新包装上市,需要通过视频让消费者更好地了解产品,促进产品的销售。
TIM截图206.png

CHUANGYIBIAOXIAN:

福彩3d天机图今天的       ZAIDONGNANYAFENGQINGDEBEIJINGHUAMIANZHONG,YIKEXINXIANDEYEZICONGSHUSHANGLUOXIA,RANHOUYONGSANWEIDONGHUADEFANGSHIRANGYEZISIFENWULIE,GANTIANDEYEZISHUIHUNHELEYEROU,ZHUANBIANWEINONGHOUCHUNXIANGDEFEINUOCHUNYEZHI。JINENGTIXIANCHUFEINUOCHUNYEZHIDEYUANLIAODOUJINGTIAOXIXUANLAIZINANBEIWEI20DUJIANGAOZHICHANQUDEYEZI,YOUNENGTIXIANCHUFEINUOCHUNYEZHIJIQUZHIWUDANBAIJINGHUA、LVSEJIANKANGWUTIANJIADEYOUDIAN。

ZAICHANPINJIESHAOZHIHOU,HUAMIANZHUANDAOQILERONGRONGDEJIATINGCHANGJING,TONGGUOXIAONVHAIHEMAMAHEFEINUOCHUNYEZHIDEXINGFUGAN,RANGXIAOFEIZHECHANSHENGQIANGLIEDEDAIRUGAN,MENGFAXIANGYAOHEYIKOUFEINUOCHUNYEZHIDEYUWANGHECHONGDONG。

整个片子,摒弃了传统淘宝头图视频直接阐述卖点的说教式表达,通过更过感染力的画面和情景演绎,由视觉引发味觉,从而更加自然地影响消费者的购买决策。
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XIANGMUXIAOGUO:

       KEHUDUICHENGPIANXIAOGUOFEICHANGMANYI,YOURANGWOMENGENJUCHENGPIANLAILINGWAIJIANJILE15MIAODEBANBEN,YONGYUPENGYOUQUANTUIGUANG。TONGSHI,YOUZHUNBEIBAYIKUANYEZIDONGCHANPINDESHIPINXIANGMUJIAOYOUWOMENGONGSILAIJINXINGCEHUAZHIZUO。


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